The Research And Development Of The Tourism Market In St.Petersburg

In recent years Russian tourism industry developing rapidly. Russian government is determined to make tourism industry a locomotive of growth for the Russian economy. St. Petersburg is not only one of the biggest city in Russian Federation, it’s has significant historical and cultural heritage and is thus considered a highly attractive tourist destination. In comparison with other regions of Russia, St. Petersburg has a unique geographical location and rich tourism resources, has great potential for the development of tourism, to broaden the tourism market, it can possibly become a new tourist Mekkah. Therefore, in order to develop better local tourism industry and expand the tourism market, complex analysis of St Petersburg’s tourism industry should be completed. Theoretical base of this thesis lies in urban tourism research. Through the series theoretical and practical researches, the author tried to give a detail description of tourist industry in its development. Although tried to give specific recommendation for modernization of this sector, which would be useful for its further development.The thesis is divided into five chapters:The introductory section of this thesis describes the necessity of studying St. Petersburg Urban tourism issues. Next are thesis purpose, topic significance, research methods and research innovation.The second chapter is a theoretical part, where the basic analysis of urban tourism industry is held. In the first section, the basic characteristics and features of urban tourism are defined and described; the brief overview of related researches made in China, Russia and other countries is given. Section two defines urban tourism itself, the object and subject of urban tourism development of as the research. Market environment and its major drivers are analyzed to give the clear understanding of urban tourism and its development.Chapter3is a key part of this thesis, which offers the overall systematic review of the current situation in St. Petersburg tourism sphere. Initially, the current situation in St. Petersburg tourism industry is overviewed, and then the advantages of the city’s geographical position and cultural resources are revealed, which led to the development of the unique tourist products. This chapter also gives the detailed analysis of the basic conditions for the tourism industry development in St. Petersburg, such as:economical, infrastructural, transportation, accommodation and security with all their advantages and disadvantages.Chapter4describes the existing problems in the development of the city’s tourist industry. These problems and methods of their solvation are studied from three main points of view:those of the government, tour agencies and safety issues. Chapter5is a practical research part, which mainly consists of1001TYP large-scale tour agency description and SWOT analysis. Finally, several proposals for the company’s management were set, according to the current industry situation and growing China-Russian tourism cooperation.