Problem And Solution On MICE Tourism In Saint-Petersburg

MICE tourism industry is one of leading and most dynamic sectors of the world economy.It was considered an economic phenomenon of the twentieth Century because of unprecedented speed of development.Saint-Petersburg is one of Russia's business,scientific and cultural centers in the mice tourism market.Many tourists come from different countries from all over the world to visit Saint-Petersburg every year to attend meetings,exhibitions,conferences,seminars,talks and other mice tourism activities.The combination of rich historical and cultural heritage,science and technology are the most interesting features of Saint-Petersburg,beyond all doubt they attract a lot of tourists.Saint-Petersburg`s MICE tourism market represents all kinds of hotels;excellent conference halls;exhibition centers;developed transport,food infrastructure can ensure high level of service;broad cultural and recreational activities also make SaintPetersburg`s MICE tourism agency impossible to forget.More and more attention is paid to development of MICE tourism market in Russia.MICE tourism is no longer unknown and indistinct term,step by step it becomes a widespread phenomenon.This paper contains research of the present situation of MICE tourism in SaintPetersburg;the analysis of the existing problems and factors of the development of MICE tourism in Saint-Petersburg;analyzes how to create an efficient and competitive MICE tourism industry in Saint-Petersburg,turning Saint-Petersburg into a world tourism center;analyzes Saint-Petersburg`s MICE tourism companies;analyzes Saint-Petersburg MICE tourism`s reception type and capacity;analyzes causes of the problems of SaintPetersburg MICE tourism;analyzes how to solve the existing problems of MICE tourism in Saint-Petersburg,etc.The main conclusions of this paper include: 1.confirmation of the main features,special requirements,basic signs of MICE tourism;2.classification of MICE tourism activities;3.obtaining that current infrastructure capacity in Saint-Petersburg is not enough to stage international MICE tourism activities;4.identifying the need to increase shopping plaza in Saint-Petersburg;5.conclusion that Saint-Petersburg has a unique water resources to develop almost all types of water tourism;6.evidence of SaintPetersburg`s attraction as MICE tourism center;7.obtaining of the main objectives of Saint-Petersburg MICE tourism industry investment;8.identifying the reception type and capacity of Saint-Petersburg MICE tourism;9.obtaining of the direction of positive influence on urban economy,etc.The innovations of this paper include: 1.development and popularization of SaintPetersburg MICE tourism industry`s measures in order to assess Saint-Petersburg MICE tourism industry`s efficiency in foreign economical and international cooperation;2.positioning the Saint-Petersburg as the center of MICE tourism industry,ability to coordinate the work of MICE tourism market participants through these aspects;3.formation and development of the infrastructure of MICE tourism in Saint-Petersburg in order to confirm the MICE tourism`s efficiency and profitability among urban tourism activities;4.suggestion on how to develop the infrastructure of MICE tourism,contribution to form advantages in order to increase the inflow of tourists,increase the level of tourism infrastructure congestion,increase the income of the city;5.suggestion on how to promote Saint-Petersburg MICE tourism contribute to effective use of MICE tourism service companies;6.supplying advertising marketing measures in order to form a positive image on Saint-Petersburg MICE tourism market,be able to establish a unified city MICE tourism range information space;7.suggestion on how to train MICE professionals,including improving the skills of synchronization translation,examine translation companies,etc.