| The idea of propel the development of tourism industry through informationtechnology has been existed for a long time, and it has been emphasized by the “12thFive-Year” Plan of the industry recently. The online business of tourism was constantlyimproving in China after experienced three major stages of development of IT applications:computer reservation system(CRS), the global distribution system(GDS) and the stage ofInternet. And the online tourism industry system which covering all aspects of the industryhas formed, it contains a full range of types and functions, and has a good start in networksecurity and online transaction. However, the tourism industry is developing, and theinformation technology is constantly updating and transcending. And, the development ofthe industry and related theories, concepts during "second five" will not stand stillobviously.The research object of this paper is the integration of tourism industry chain underinformation technology. Information technology plays an important role in the process ofintegration because the special nature of the relationship between supply and demand intourism. The current researches about information technology in tourism industry are undera single link, such as the application of IT in tourism destination, tourism enterprises,management informatization and so on. In this paper, it combines theory and practiceunder previous studies, and discuss the integration concepts of industrial chain, relevanttheories, and research trends at domestic and foreign. And then the paper mainly studiedintegration methods and means in the industrial chain based on IT, and the applications ofIT in all aspects of the tourism industry chain. It studied the integration model of tourismindustry chain base on IT under the theory of modularity division, and builds the valuechain model, the information flow model and the industry chain model of tourism industry.At the same time the paper put forward some integration paths base on IT for theintegration status quo and problems of tourism industry chain in China. Finally, the papermakes CYTS for an example, analyzed tourism industry chain integration strategies andeffects from intra-industry perspective. The special nature of the relationship between supply and demand in the tourismmakes information communication plays an important role in the running of the industry.Therefore, the applications of information technology not only have an impact on thetransactions and relationships between supply and demand, but also make the wholeindustry change a lot. The tourism industry makes tremendous progress in valuetransmission, message transmission and E-business by applying information technology,which stimulates the industry effectively. Therefore, the integration of the scatteredtourism industry chain has great significance for the development of the tourism industry. |
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