Copycat Evolution Besed On The CAS Of Multi-agent Modeling And Simulation

Gray handset manufacturers appeared in2006-2008in shenzhen anddeveloped rapidly, and formed a huge impact on the market order and the brandenterprises. Scholars began to think about every detail on the success of the grayhandset. The gray handset can grasp market breakdown accurately and reflectrapidly, and has innovation capability for example bold design on the appearance.Copycat manufacturers can reasonable use and integration technology on society,and so on. All these are worth pondering and referance. After3G era, grayhandset have continued to shrink. At the same time, copycat style diffusioned toall fields of society from the IT, the copycat phenomenon is no longer an internalmatter of the mobile phone industry, but has become a kind of socialphenomenon that cannot be ignored.This article is in this context, abstract technology, market and other basicfactors which led to the the copycat phenomenon from the phenomenon on grayhandset emerged, develop rapidly, and shrink gradually. The paper sees copycatphenomenon as part of the socio-economic system, introduce complex adaptivesystem, and analyses the formation mechanism of the copycat system, sees brandenterprises, copycat businesses and consumers as the initiative agent, and thenestablishs of a multi-agent model CB-CAS-Model. The model is in a definedsocio-economic environment, the brands and copycats through service consumersto survive, and through the assets and technology to continuous development.The model operates the process of the emergence, development and demise ofenterprises in Netlogo. The whole process of analysis indicates the phenomenonof evolutioncan be divided into three stages: incubation period, the oscillationperiod and the development period. The copycats attached to the brands, theirdevelopment trend is cinsistent, so copycats development can be inferred by thedevelopment of the brand enterprises.This study practices complex adaptive system and expands the applicationfield. In practice, the paper discuss development scale of copycat phenomenon infour different market environment. In different scales, the brand enterprises aswell as policy-makers can grasp the good opportunity, and make dood decision tobenificial to the brand enterprise himself and the whole socity.