Exploring The New Path Of Science Communication In The Era Of Internet By Taking ’Guokr.com’ For Example

The pioneer of modern experimental scientist Bacon said, the power of knowledge not onlyrefers to the value of itself, but also refers to whether it has been communicated and the depthand extent of its communication. With the communication means changes quickly, as an essentialpart of knowledge, science is also influenced by the media. Under this influence, the check andbalance among the science communication subject, the communication mode and the acceptancesubject has changed thereof. For instance, the position of the communication subject has beenreduced, the old communication mode is out of accord with times and the subject-consciousnessof the acceptance subject started to wake up. With development of the internet era, the trend ofscience communication has turned to media. This paper will study on the influence of massmedia for science communication, analyse the function to which it act on the development ofscience communication and discuss the change of the communication mode through itsdevelopment process. Meanwhile, this paper will take the popular folk science web site“Goukr.com” for example, analyse all sort of factors of “can be learn” and “has been limited”behind this popular and explore the new path for which the development of sciencecommunication under the internet era therein.