Studies On Extra-brand Information Communication

Now days, increasing number of multinational corporations develop their business inChina and most of international famous brands pay attention to this growing market..Affected by advanced technology and foreign experience, this trend has becomeincreasingly competitive since21th century. In these marketing campaigns,advertisement/public relations/media and audiences are repeatedly mentioned andamong these factors, information plays an important role.It is not difficult to find out that the4P theory and4C theory are closely associatedwith communication by comparing several classical marketing tools with informationflow when the internet is becoming one of the most important platforms for businessmarketing. Because of its instinct features of highly company/speed of the spread andinfluence, the internet affects the mechanism of transmission in a significant way.The paper aims to discuss how brand information deliver key messages, how theseinformation communicate with target audiences, what kind ofcontent/channel/platform/logo they use, and to investigate new problems based on thenew media environment.The paper then analyzes a case showing how factors such as content/channel/audience/outcome can affect communication and concludes withrecommendations in real world.