The Research Of Audience Basis Of Interaction Design In Shopping Website

To reach on the interactive design of shopping website, first we need to knowabout the feature of interactive design on the net, which rest in the interface presents,using process by users and characteristics of interface presents of interaction design,including the friendliness of interface color style, the logic of commodity display; theinteraction feature of using process by users, including use-easy, the consistency ofwebsite style, the efficiency of research engine, the reliability of net environment, thereflection of instant communication tools. Based on the knowledge of interactiondesign feature of on net shopping websites, this article is centered the audience, topredict the influence of interaction design made by audiences from audiences’ feeling,attitude and behavior. These influences is related to the relationship of informationquality and usefulness of perception, the relationship of systematic interactive qualityand usefulness of perception, the relationship of systematic interactive quality andconvenience of perception, the relationship of usefulness of perception, convenienceof perception, entertainment of perception and attitude, the relationship of attitudeand behavior, etc..Based on the feature of interactive design on the net and the foreseen of whatinfluences audience will make to interaction design of shopping webs, we build atheoretical model and researching hypothesis. By means of positive analysis, doresearch on the basic rules of interaction design and transmission effect withaudience-centered, and prove the researching hypothesis, then there came aconclusion: the information quality has a remarkable positive influence towardsusefulness of perception; information has a direct stimulative effect towardsaudiences’ convenience of perception; the higher the interaction quality is, the betterthe audiences’ convenience of perception is; the more useful what the audiences’ feel,the more active the shopping attitude is, systematic interaction quality has nosignificant influence for the audiences’ usefulness perception, the more active theaudiences’ attitude towards shopping websites are, the bigger the chance of transactionwill done, etc.. Shopping on net has had a tendency of more independent, moreindividuation, each website operators and designer of net shopping needs tocontinuous improve their efforts direction, such as enhance trust level, reduceperception risk; enhance the quality of interaction design and audience experience,etc.. Research from audiences’ perspective on the transmission effect of interactivedesign is more productive, which as the basis of how to optimize the design ofinteraction, combining internet technology and interaction technology, is to achieve ahigher level of initiative and interactivity.