Study On The Development Strategy Of Beijing International Chinese Medicine Port

In Chinese medicinal herbs market there are serious management confusion,range management, manufacturing and selling counterfeit and inferior drugs. With theimprovement of information technology, promotion of modernization of traditionalChinese medicine, traditional Chinese medicine specialized market is in the process ofactive transition. In this context, Beijing International traditional Chinese medicineport in this era came into being.This article focuses on the in-depth analysis of the development of the Chinesemedicines market based on the Beijing International Chinese medicine port. Theexternal environment and internal conditions of the Beijing International Chinesemedicine port is analyzed and discussed in detail. The main conclusions are asfollows:Firstly, the external environment of Beijing International Chinese medicine portis studied from these four aspects: the political, economic, social and cultural andtechnical field. The results show that the external environment has been basicallymature. At the same time, its own internal development of favorable conditions hasalso been fully equipped.Secondly, the basic idea for the construction of the Beijing International Chinesemedicine port is given. Highlighting the role of culture, innovation and service is veryimportant. Goal is to turn it into a Chinese herbal medicine market reform experimentdistrict, standardized and reliable enterprise signs, as well as with the internationalinfluence of traditional culture of Chinese medicine and advocacy platform.Finally, pointed out that Beijing’s international development of Chinese medicinein Hong Kong is to implement specific strategies, information technology strategies,and brand strategy. The advanced information technologies applied to the field oftraditional Chinese medicine, building innovative brand of traditional Chinesemedicine.