Liaoning Province, The Processing Industry Of Chinese Herbal Medicine Analysis And Strategic Choice

Objective:Paper describes comprehensive the status of the processing industry of Chinese Prepared Medicine Herbal in Liaoning province. Thesis development strategies which is the processing industry of Chinese Prepared Medicine Herbal in Liaoning Province. And Paper puts forward recommendations for implementation of the strategy. Paper provides the theoretical basis and data directly support for the adjustment of industrial organization and the improvement of industrial competitiveness.Materials and methods:1. Materials: paper and pencil in recording,mobile hard disk,computer;2. Methods: retrieval method,interview method,observation method,telephone survey,pareto diagram,comparative analysis,SWOT analysis。The processing industry of Chinese Prepared Medicine Herbal as the research object processing . Industrial economics and strategic management theory as theoretical basis . This article describes the he status of the processing industry of Chinese Prepared Medicine Herbal in Liaoning province by the method which is combined standardize research and empirical analysis. It sets out the development strategy of the processing industry of Chinese Prepared Medicine Herbal in Liaoning province in SWOT analysis.Results:1. Summarizing the status of the processing industry of Chinese Prepared Medicine Herbal. In 2008, the state forced the processing enterprises of Chinese Prepared Medicine Herbal on the GMP , that led about half of the enterprises stop production that led a huge drop in production of Chinese Prepared Medicine Herbal products. In 2009, the sale value of the processing industry of Chinese Prepared Medicine Herbal is 20.22% on Chinese manufacturing output, the proportion was the rising trend year by year. The sales income of the country's Chinese Prepared Medicine Herbal is 46.988 billion RMB and the annual growth rate is 25% or more. Therefore Chinese Prepared Medicine Herbal of the national market has a huge market vacancy. Chinese Prepared Medicine Herbal and Chinese herbal medicines has spread ratio of 0.89 ,it ensures the processing of Chinese Prepared Medicine Herbal company's profit margin. The processing industry of Chinese Prepared Medicine Herbal will have a bright future with the support of national policy.2. Analyzing the environment of the processing industry of Chinese Prepared Medicine Herbal in Liaoning Province. Since the National carry out GMP standards,90% of the enterprises have been discontinued, Chinese Prepared Medicine Herbal in production capacity is a huge drop, the annual production value is less than 2 billion RMB. In 2009, the market sale of Chinese Prepared Medicine Herbal was 22.22 billion RMB, and has more than 70% growth rate. The market vacancy of Chinese Prepared Medicine Herbal in Liaoning Province is least 2 billion RMB .For the development of the processing industry of Chinese Prepared Medicine Herbal in Liaoning Province, The resource structure of the advantages of Liaoning Province,Government Policies and the investment of resources and so on , is a rare opportunity.3.The main problems of the processing industry of Chinese Prepared Medicine Herbal in Liaoning Province mainly be summarized as five major aspects :" short of enterprise by GMP standards, low productivity , less variety; Enterprise by GMP standards is irrational; Quality of Chinese Prepared Medicine Herbal in Liaoning Province is worrisome; Technology of the processing industry of Chinese Prepared Medicine Herbal in Liaoning Province is behind; The base of GAP and Yield is lack ."4. Researching strategy of the processing industry of Chinese Prepared Medicine Herbal in Liaoning Province:By SWOT analysis method,from strengths, weaknesses, opportunities and challenges , the paper detailed analysis the situation of the processing industry of Chinese Prepared Medicine Herbal in Liaoning Province. The results show that the processing industry of Chinese Prepared Medicine Herbal in Liaoning Province should be selected portfolio growth strategy the sequence of development of vertical integration strategy strategies.5.On the processing of carrying out the strategy of the processing industry of Chinese Prepared Medicine Herbal in Liaoning Province ,it recommends the strategic focus on the strategic to ensure that the growth of the processing industry of Chinese Prepared Medicine Herbal in Liaoning Province.Conclusion:1. The status of the processing industry of Chinese Prepared Medicine Herbal is low productivity and big market demand; The enterprise of the processing of Chinese Prepared Medicine Herbal has a good margin; Government gives enough support. The rapid development of the processing of Chinese Prepared Medicine Herbal is inevitable.2.The capacity of processing industry of Chinese Prepared Medicine Herbal in Liaoning province can not satisfy the demand of province; the structure of the advantages of resources, government policies and resources of Liaoning Province provide an unprecedented opportunity to the development of processing industry of Chinese Prepared Medicine Herbal in Liaoning province.3. The result of SWOT analysis show that the processing industry of Chinese Prepared Medicine Herbal in Liaoning province,should be selected portfolio growth strategy, specific form is vertical integration strategy.4. In the process of the development of the processing industry of Chinese Prepared Medicine Herbal in Liaoning ,it should be focused on he integration of resources, industrial agglomeration and strengthen the input of reseach.