A Research On Evaluation Of Competitiveness Of The Chinese Medicine Market Co., Ltd In Qinhuangdao Market

The development process of chain drug stores in China has experienced more than tenyears, as the western countries experienced several decades. At the development stage, itexperiences from the initial period, the period of rapid growth, cross-regional chaindevelopment period, the increase of concentration period, will enter a period of nationalchain pharmacy development later. Taking occasion of the country leads industryconcentration ratio, the merger and reorganization among retail pharmacies willexacerbate, the rate of chain growth is in an inevitable trend, and the pace of structuraladjustment of drug retail industry will continue to accelerate. On one hand, it shows thenew development opportunity has come, and on the other hand, reshuffle and integrationof the retail market will accelerate, and the industry will bid farewell to the past "many,small, scattered, chaotic" situation. And the competitive mode will transfer from price warto service and brand competition. In this context, pharmacy chain enterprises must thinkabout how to combine their advantages to cope with it effectively, and to speed up theintegration of enterprise resource. This is the way of existence in the future.This paper makes a study of competition situation is to discuss the feasibility andinnovation of the research. It analysis the inner and outer environment of the target fromthree aspects, such as the macro environment, industry environment and internalenvironment, and discoveries the opportunities and challenges it facing and the advantagesand disadvantages it owns. By the market survey and sorting out the experts’ advices, theauthor designs a competitiveness evaluation index system of the company in Qinhuangdaomarket, uses the entropy value method to determine the weights of the index, then uses thefuzzy comprehensive evaluation method to evaluate the Market competitiveness of theChinese medicine market co., LTD and its main competitors in Qinhuangdao market,Finally, analysis the evaluation results to find the influential factors of competitiveness ofthe target, and to put forward the countermeasures to promote its Market competitiveness.