Internet Shopping Search Engine Optimization

Under today’s rapid development of e-commerce, lots of information aboutcommodity supply and demand on the Internet has put forward higher requirements ofthe traditional search engine. How to quickly and accurately find the commodity supplyand demand information we need, and avoiding the problem of information hadcoveraged is too broad and so on, making e-commerce search engine which orientedonline shopping gradually enters people’s field of vision.In this paper, I did some research on e-commerce online shopping search engineresearch through investigation, experiment, induction and comparative. Summarizes4applicable to the network shopping search engine optimization strategies,namelykeyword optimization strategy, link optimization strategy, domain name optimizationstrategy and Webpage design optimization strategy. According to search engineoptimization’s core strategy--keyword optimization strategy, for in-depth analysis andresearch, aims to give a suitable optimization strategy network shopping search enginecan implement. At the same time in the keyword optimization strategy are studied, ihave in-depth study of extraction stage of the keywords optimization, application ofsmall world network model for keyword extraction, and improving the small worldnetwork model, given its weight, makes the keywords to grab more accurately.