The Study Of Current Situation And Problems About "Going Global" Of Children’s Books In Our Country

Since the state general administration of press and publication put forward about the news publishing industry "Going global" development strategy in2003, In order to encourage the publishing enterprises better practice of the strategy of "Going global", state and relevant government departments in order to create a good environment of "Going global".Children’s books become books "Going global" top priority, children’s books are growing fast. In2012, children’s books output accounted for36.93%, deservedly become the "leader".But while the tremendous development of children’s books, there is a huge problem, presented "extensive cultivation","lacks the strength" posture. Such as, the main body position is not clear. Original content is not enough diversity while it is not standard for children. On "going global" way to select a variety of over-reliance on funded countries’ projects and the various international book fairs The most important is that "going out" effect measured data into a vicious circle of worship, there is no emphasis on the cultural influence of the assessment criteria, reduced "going global" of the overall level.In order to solve these problems, the author thinks that should first to clarify the relationship between government and business. In order to achieve a good income, the most important thing is that publishing companies should form a consciousness to consciously make to "go out","going out" normalization mode. Adjust the "going out" assessment indicators, not according to the "going out" number as primary assessment objectives. Optimization "Going content" to create publishing brands, media, children’s books form the whole "Going global" a new pattern, to create and improve a systematic chain, etc., the only way to favor invincible.