| With the development of mobile internet, the emergence of mobile media has injected new vitality for the media market. Mobile news apps also gradually hot up, and have entered People’s Daily life. The emergence of mobile news apps changes the position of audience in the news communication, and cultivates reading habits of the audience to browse news anywhere at any time. it is a new development for news media, favored by many people. However mobile news app is not mature enough to have impeccable profit modle and powerful media influence. Its development prospect is still controversial.In this paper, the writer uses usage and satisfaction theory as the research perspective, to study mobile news app by integrating the methods of literature research, content analysis method, questionnaire survey and other research methods. In the article, the writer analyses the group characteristics of mobile news app users, the preference of mobile news app users’ usage behavior, the motivations to use mobile news app, as well as the satisfaction degree after the users using mobile news apps. The paper also studies the mobile news apps how to satisfy the audience’s needs. Through the study, the paper researches the problems existing in mobile news apps in the present, and put forward rational suggestions, in order to provide certain reference for development and future research about mobile news apps. |
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