"Declaration" (1906-1912) In Its Study Of Public Opinion In Fashion Braid Scissors

By means of investigating the information about cutting queues and changingold-style clothes of “ShenBao”(1906-1912), this article circumstantiates, reviews andsystemizes the content,characteristics,techniques and origins of its public opinion andpropaganda. At the same time, as a public commercial media,"ShenBao" has played animportant role in propagandizing the cutting queues and changing old-style clothes.Under the public opinion of "ShenBao", Chinese society rapidly formed a large-scalemovement of the cutting queues and changing old-style clothes. This movement notonly improved the national image, got rid of degeneration and backwardness, andpromoted thought emancipation, but also civilized society and sped up social progress.Therefore,"ShenBao" had a profound influence on modern Chinese society."ShenBao"pays attention to and have a discussion about the cutting queues and changing old-styleclothes, but in the end the public media constructs the national image in modern timesand exercises the public opinion function.