Correlation Analysis Between Campus Media And College Culture Identity

As an important part of the socialism spiritual civilization construction, college culture makes a big difference in college’s development and students’progress. Symbolic images, system civilization or spiritual factors give students much edification, infection and demand all the time. Students may be influenced in a dominant or recessive, present or delayed way. As for campus media, they have significant effects when students get outside information, form conception and make decisions. So analyzing the correlation between campus media and college culture identity is very important, first for colleges to facilitate students to build the culture identity by making better use of campus media,then promote college more development; second for students to perform better in their life and career under the culture’s guidance.This paper takes Shandong University as an example, first constructs questionnaires on the basis of the division of the measurement dimension for the college culture identity, then combing deep interview, making students in Shandong University as research objects, analyzes the correlation between campus media in Shandong University and college culture identity, as well as the respective correlation between different media and measurement dimensions. The paper can be divided into five parts:The first part is preface, including research reason, ends, assumption, objects, methods and significance. The second part is basic, mainly explaining the definition of related concepts and research status--culture identity, college culture and campus media. The third part is the correlation analysis between campus media in Shandong University and college culture identity. This part will verify the assumption on the basis of the questionnaire and deep interview. At the same time, different respective correlation can give suggestion for future campus media. The last part is the discussion of the research results and inadequacy of the study.