Social Media And "Post80s" Nostalgia

The nostalgia is an eternal motif in humanity life. But the Post80s who have vigourof youth start to miss the past too early， surprised people and pay attention to the socialphenomenon. In addition， the Post80s grow up with the internet， social media hasbecame an important part to their nostalgia. And， because the Internet is a media of thestrongest interactive， the largest volume of the information， the fastest transmission， itprovides Post80s an opportunity to communicate directly with individual anindividual，individual and groups even groups and groups. And the Post80s start a massnostalgic campaign on Internet out of expectation. It is also the biggest characteristic ofPost80s nostalgia which is different from other age groups.Thus， this article will attempts to take Douban that is a kind of social media forexample， by studying the mechanism of transmission and the characteristics of networkculture of Douban， and the communicative act of the Post80s on Douban，analysis the nostalgic behavior of the Post80s in social media.And also， through the analysis the origin and reasons of the Post80s nostalgia，compared with traditional nostalgia， as well as the imaginantion of Post80s fornostalgia， this article will interpret the collective nostalgia of the Post80s on theInternet.In addition， it will with the a ritual view of communication， the liminal spacetheory and carnival theory as the theoretical support， interpret multiply thephenomenon of the Post80s nostalgia， to reveal the relationship between themechanism of transmission of social media and the nostalgia culture: the Post80s iseager for identity and right for speech， the Post80s makes the nostalgia a struggle tothe fact world under the background of social media， then the ritual and carnivalborned.