Behind The "V" Power

Habermas’s public sphere theory has always been a hot topic in the academic circles in various fields to discuss. With the advent of the era of Web2.0, the concept of the public domain in the field of journalism and communication is talked about newer and newer. The Big V is a new created words with Chinese characteristics, the appearance of this group gives a new interpretation to the traditional concept of "opinion leaders". That is to say, in the media environment of China, the Big V media social role orientation, opinion leaders witnessed the concept of new media, but also on the traditional definition of "opinion leaders" challenge.This article is to "public sphere","microblog" and "opinion leaders" these three concepts across time and space,by the integrated analysis,based on the foothold in the context of China’s media, microblog has the characteristics of the public domain, or is similar to the public sphere. Public domain is not so much as a given state, rather it is a gradual process, all kinds of carrier of the Internet, each netizen, especially the Big V with numerous fans, abstract the citizen culture and so on have active functions in shaping the nature of the public domain. This paper mainly discusses the concept of opinion leaders change and the role of the microblog platform,and detect the microblogging platform of refeudalization problem,which become more and more serious. And at the end of the article, the author puts forward the reflection,in order to give some enlightenment for the Big "V" and as the "fans"of the Big V and the government in regulating network public opinion, thus to build the rational health microblog public domain,in other words, near the real public domain step, again and again.Besides the introduction,the full text is divided into four chapters,these chapters can be summarized as three parts. The first part is the first chapter, This part is this article’s basis and interpret the relationship among the microblog, public sphere and opinion leaders. This chapter mainly combs the concept of the media, the concept of microblogging and spiritual connotation of the public domain and puts the relationships among the three into the heart of the carding process. The author find that microblog transmission characteristics and transmission mode for public domain has certain applicability, This part points out clearly that to discuss the opinion leaders on microblog to build public domain work and should be in the process of the exploration. The second part is the second and the third chapter which describe the opinion leaders since the media age,In this part, the author makes a detailed comparison between the opinion leaders in t the network times and the traditional opinion leaders.The author preliminary summarized five aspects, including space change, relationships change, and the medium distance control is differ, the influence of the change, the change of the audience loyalty. Through these five aspects to present new characteristics of opinion leaders in the media age, and analysis that for the Big V, how to communicate with government, fans and other Big V. The third part is the fourth chapter, this chapter is based on Habermas’s public sphere theory, the concept of "feudal" in reflection on China’s current reality.Microblog platform by the political, economic, and the influence of complex factors of the traditional rule of man, began to be involved in the wave of "feudal", by the wave into the opinion leaders are also subject to the control.From what has been discussed above,the author come to a conclusion,in the media age,for the Big V how to better survival and play a substantial role on the building of public sphere in China, mainly rely on three aspects.First of all,depending on the government’s effective management,then depending on the positive development and guidance of the microblog platform. At last,depening on the Big V self regulation, subject quality improving.In general, this paper illustrates the concept of opinion leaders in the media age change and the Big V on the network platform of group interviews.As shown in the title, Behind the "V" force highlights many problems, the powerful influence of the Big V can turn into social capital,to a certain extent, getting command of the public opinion guidance, therefore, it is used as a "gunmen" for the strong group. The greater the power, comes great responsibility,the impartiality of the Big V greatly affects the balance of microblog in the world. This paper draw a conclusion that in the reality, microblogging platform has extended even to strengthen the public areas with feudalization. And at the end of the article points out that the Big V ought to be to build it in the ideal public field to make the contribution. Behind the anonymous twitter accounts represent each individual Internet users in the media age. As internet users,we may be able to learn from the network genes and secret about growth of revelation of the Big V, observing ourselves and fostering strengths and circumvent weaknesses. Thus to study a better attitude of dialoguing and a better way dialoguing. In such a class in the field of public space, establishing an effective relationship network and communication network are much more important than holding ever show majesty force microphone. The social from all walks of life need to constantly explore the realization of communicative rationality on microblog platform path and method. Clicking, forwarding, entertainment and onlookers, the purchase has certainly not become a all of the answers.