| With the rapid development and huge advancement of our society, automobileshave removed the luxury label off and stepped into ordinary families as a normalcommodity. There is no need to explain that the development of automobile markethas naturally driven the growth and improvement of auto dealers. Facing the severcompetitions within the industry, it is the Jungle Principle of how to explore newcustomers at the same time extracting further values from previous ones. With thetransformation of marketing theories, there has been a massive need of applying amanagement software due to the old stiff manual management concept has long failedto meet the managing demands in any stores. As a result, a new management systemis highly expected which could not only managing the daily work in stores but alsoprovide data basis for further research. So, it is apparent that we need a new and betterDealer Customer Relationship Management System(D-CRMS) based on the currentCustomer Relationship Management(CRM).This thesis describes a system that is developed under the environment statedabove, this system mainly focuses on the Customer Relationship Management duringdealers’ marketing progress. Basic users are sales managers, marketing managers andsales consultants. This system utilized the PowerBuilder9.0as front development tooland take the Microsoft SQL Server2000as background data platform. The wholesystem is developed based on C/S structure under the aims of simple operation,friendly interface and flexible usage. This system the author introduces stores massivedata of the sales managing progress into a database in order to monitor and analyzethe advantages and disadvantages of marketing work. By using it, the store wouldhave a bigger chance to attract customers, to uplift the customer satisfaction and loyalty at the same time to increase staff productivity and working enthusiasm all ofthese would eventually realize the final goal which is to ascend the dealers’ overallearning capability. |
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