| In the era of mass media, spokesman in China, on the one hand as an channel to convey government policy to the public, on the other hand as a display window to show the world a new image of China, is becoming more and more important. And in these activities spokeswomen have given a full play to their unique gender advantages and soft power. Their mild ways of communication, with humane communication skills and flexible crisis management means, has a good communication effect. Thus widely praise was won. This paper tries to analyze this group people through analyzing their advantages as spokeswoman, currently facing predicament and how to improve their ability, so as to help women to gain more recognition in this role and work handier. |
