The Research On Development Strategy Of Sight Life

First of all, this paper research on the outside environment of STLF from four aspects.Then research on internal resources based on the lateral development, verticaldevelopment, internal management structure, human resources, finance and clients.Secondly, using the method of SWOT analysis, this paper summary the opportunities andthreats and then summary the strengths and weaknesses. Above all, these lay foundationsfor the development strategy of STLF. STLF should choose the integration ofdevelopment strategy and carry out from two aspects which is lateral development andvertical development. Making competitive strategy, Sight Life should make cooperationwith the international public relationships. Then Sight Life should make the large domesticpublic relationships both the competitors and the cooperators. Lastly, it competes with themedium-sized domestic public relationships.