| With the advent of the information age, Quick Response (QR) code has become the most widely used automatic identification technology in the market today. These black and white rectangles represent some binary system data, which can convey the embedded information through scanning, and are originated and improved from the one-dimension barcode technology. The QR code combines both the QR code technology and portable electronic devices, which makes it easy to code, store and finally, convey the needed information. The QR code is widely used in fetching information, website redirecting, advertising, membership management, anti-counterfeit, promotion and mobile payment, and are now applied in many different fields, such as products tracking, attraction tickets buying, transportation management, meeting service and so on. With the development of China’s media industry, QR code has also been applied to the field of media and has a promising future.At present, QR code is used in many fields including newspapers, books, magazines, and networks. It on the one hand brings great opportunities to the entire media industry, makes many media try to employ QR code in their fields. On the other hand, new technology always comes with problems, so as the QR code. Currently, both academia and industrial research on the QR code are fragmental and discrete, lacking of comprehensive and systematic study, which left a lot of space for future research in this field.In this article, I have done the literature search, case study, data collection and method analysis, based on previous studies, and stated the technical features, developing history and the application of QR code. I mainly focus on the current situation of application and the existing problems of QR code, and also make some prospects of it. This thesis is divided into four chapters:The first one is an introduction chapter, which explains the significance of the article and declares the research methods and innovation of this study, based on previous domestic and international studies. Second chapter is an overview of QR codes, which summarizes the definition, the characteristics and the development history of QR codes. The third chapter analyses the current situation of the application of QR code in China’s media industry, focusing on the television, newspapers, books and networks. The fourth chapter provides some suggestions to the problems found in recent studies. |
