Multimedia Application And Research In Engineering Machinery Exhibition Design

In the domestic market, the domestic construction machinery has become themain force, imported equipment the situation of unify the whole country has ended,the development of the international market development is rapid, in recent years, theannual export amount at a rate of60%growth, the construction machinery industry inChina is entering a transition from main copy others technology to independentinnovation in the new period, and gradually laid the domestic brands in the world thestatus of the construction machinery industry. And engineering machinery is no longeran independent special industries, is gradually to other areas of development, to seek awider platform for the market, so how do you more smoothly in the process of thebrand and the market integration is needs to make efforts in the direction of theenterprise.By observing and studying multimedia applications that became popular withsome corporate showrooms in the wake of Shanghai World Expo, the present thesiselaborates on the development of multimedia display, proposes the constructiveelements in the interactive situation of multimedia display to clarify the applicationframework of multimedia in show design, and with the future display floor of ChinaConstruction Machinery Museum as the subject, achieves the purpose of display andimproves display quality by means of multimedia display framework and designmethod.This research finds that:In the construction machinery exhibition design, how to visualization theenterprise culture and the mechanical civilization and technological innovationthrough the interaction image is the core of design.Multimedia design and show design are common in their requirement ofentertainment、participation and variety. Both centering on the audience, they belongto ecological combination of visual beauty and content transmission.Multimedia construction should focus on the visitors, display environment andthe condition and limits of multimedia technology application.