The Research About An Alternative Expression Of Grass Roots Opinion Leaders In Micro-Blog

There is such a grass roots group,who release a lot of micro-blogs frequently,and the content of the micro-blogs are almost original public issues;nay, they have a large number of active fans,what’s more,the number of the reviews and forwardings is also very large.On the basis of Mannheim’s theory of "Pseudo public domain",some scholars believe that grass roots are fleeting public,the new media has intensified the opposition of elites and grass roots, the opportunities are not equal to them,elites have occupied too much space of discourse by right of their existing power,while the group of grass roots are still unknown although chanting.But notably,among the fans of these grass roots,there are a large number of traditional elite users,their information and ideas have attracted the traditional opinion leaders’attention,that means they have a tendency to break the opposition,and have risen to the height of the opinion leaders.To my way of thinking,one of the reasons for the impact on micro-blog and attracting the attention of regulators is manufacturing topics with original public agenda,in addition,it is related to his alternative ways of expression,the "alternative" is different from unitary nature,on behalf of the mainstream ideology in terms of expression,this expression has a small range of universality.I choose "exercise book" as the research object,and choose his micro-blogs for the study of text,then try to through a new research perspective-alternative expressions to research and analysis on him from the outside to the inside.The reason for choosing "exercise book" is that he and his alternative expressions have a population representative.The paper will be discussed from five parts,the first part is the foundation,the aim is to clear the research subject.First, I will define grassroots opinion leaders in micro-blog,then to parse their public opinions,thus to indicate that the "expression" I want to research is about public issues;then to classify the group which have features of alternative expression and to describe their characteristics,with the purpose of indicating that the the object of study is universal but not a case;at last, to demonstrate that the identity of my research subject is grassroots opinion leaders,then to clarify their representativeness and to prove its research value. The second and third chapters are the main parts of the paper.I will make a summary on the alternative expression on the basis of the analyses of the text of "exercise book".I’m going to start from two aspects,one is the mode of micro-blog expression,the other is his expression style.The former is the entity,that is the content organization strategy,the latter is the form,which is the concrete embodiment of entity. Come to the conclusion that the mode of micro-blog expression is keeping clear of the enemy’s main force and beating about the bush.The former is to make a indirect expression with collective memories and cultural code,the latter is to reference by the metaphor and symbol.His expression style is reflected in the black humor and the code of the brotherhood,the former is reflected in the in irony,sad and joking,the latter is to reference by indignation, sympathy and backchat.The fourth chapter also is the main part of the paper.Over the conclusion of the expression of characteristics which summarized by the first two chapters,I will do deep interpretation to his alternative expression in three aspects.First,came to the conclusion that his expression presents the regularity of the propagation environment, that is "a game on the boundary",and then came to the conclusion that as members outside the system,his making fun of and cursing angrily reflect the spirit of criticism,The essence of behind is antagonism and disruptive of values,that is the digestion of monopoly elite discourse;at last,I summarized that the essence of the confrontation is urgent appeal of themselves and the group,thus to come into being a game between official speech and folk speech,which is competition for voice.These three aspects is the relationship between layer,the former is a reflection of the latter,the latter is the deepening of the former.The last part is the sublimation of the paper, and also the final stop,I will analysis the reason and evaluation of his alternative expression,which is the bedding of the conclusion.In addition to contradictory interests of deep-seated social and the value orientation,the alternative expression is depending on the current social environment widespread psychological characteristics,and is influenced by the government and the media itself greatly.I will give a dialectical view about the positive and negative influence which are in the light of communicator,audiences and the ecological environment of communication.With these analysis,we can get some enlightenment about alternative expression,and then to make best use of the advantages and bypass the disadvantages.