Research On The Two-way Interactive Of Chinese Music Reality TV Show And Audience

Chinese music reality TV show has both gone through frustration and gainharvest in the past ten years from2003to2014. Chinese music reality TV showhas become the program which has the most frequent interaction with the audiencevarious in form. It becomes popular and gains the highest audience rating in a shorttime, which has the significance as a milestone. The media cultural phenomenon itcauses is worth studying sense the Chinese music reality TV show’s developmentreaches a historical turning point.The spread of any media products cannot do without both transmitter andreceiver. The channel of communication between the medium and audiencebecomes smoother, and the interaction becomes more frequent since theimprovement of the information technic and development of the society. Therelationship between the medium and the audience has been paid more attentionespecially at present when the medium is prosperous. One-way communicationstyle can’t meet the needs of the audience. The medium pursue a mutual promotionbetween the transmitter and receiver instead. If we see through the TVentertainment programs in recent years, we can discover that the music reality TVshow has been enjoyed by most channels because of its high earning of it bringsthe TV station a group of fixed audience. This kind of programs gain lots ofaudience since it makes a good interaction with the audience. This interactionmakes the media market more active, but it still has some problems which cannotbe ignored.Since the media becomes so prosperous, a music reality TV show willbecome the hot topic of the audience and provide the experts an object of studywhen it shows in a brand new form. It has much successful experience as the musicreality TV show developed to now. Such as a competition system that is brand newto everyone, a program which could meet the multiple psychological need of theaudience, a media cooperation that can open up the interaction with the audience and provide the audience a chance to participate, a platform that everyone can takepart in it, a humor host and comment style, a broadly spread marketing strategyand so on. It has been found the way to break though during the difficulties sincethe came into the screen. But a perfect program which could gain the admiring ofanyone does not exist. The music reality TV show that is copied or transmittedfrom abroad has difficulties in the implementation process, cause negative effectand social disputes. Such as some “one successful, all programs are” talent showhuddles together, some programs are over speculation and some players makepublicity stunt which would reduce credibility. In a word, the industry chain is notmature enough. The music reality TV show often makes a great flutter but does nothave stamina. It is over entertainment and has the tendency of vulgar whichprovides the topics such as “unhealthy tendency” on the internet. It causes manywaves of fever during the interaction with the audience while exposed theproblems should not be ignored. How does it gain the reaction of the audience?What kind of difficulties dispute and it faces? What is the development direction ofthe music reality TV show in the future? This paper will analysis these questionsbased on the interaction between the media and audience in the premise of correctguidance and put audience and the market in the important place.The first part of paper firstly discusses and reviews the concept, types,characteristics, development current situation of the Chinese music reality TVShow. The second part of the paper focuses on the interactive relationship of mediaand audiences Based on the previous theory of study about the interactive model incommunication, it analyzes interaction of psychology and behavior of the domesticmusic reality TV Show and audiences in the process of two-way communication,and it points out the advantage of the interactive process. It pushes this kind ofprogram to a climax step by step. As a kind of cultural consumption, music realityTV Show also needs a dialectical view. The third part mainly studies the problemscaused by the imbalance of transmission and receiving, which include use anddissatisfaction led by limitless demand for the program of the audiences, excessive entertainment tendency existing in the interactive process, the exaggerated rumorsand topics becoming the main aspects, and all kinds of questions of audiencesabout the authenticity for the programs, etc. The fourth part of paper puts forwardthe solution and the suggestion to the problem for the center of coordination andrestriction of relation of transmission and receiving. It mainly discusses making upthe defects of program mechanism itself from the aspect of the control amounts,making the high-quality goods, paying attention to the audience demand and chainof transmission and receiving. It is hoped that the research and summarize in thispaper could play an enlightening role on the making of Chinese Music reality TVShow. The TV show should enhance advantage and avoid disadvantage in thefuture and pay more attention on the harmonious interaction between the mediaand audience. It should also do beneficial exploration and come up with moreeffective methods to make the development of the program sustainable to achievewin-win situation.