| At present, our country has become the world’s largest TV producer and consumer, in2012, our country have produced about15000sets of TV plays, and the TV broadcast channesl, account for89.4%of the total number of TV channels. With the vigorous development of TV industry, the demand of TV plays evaluation in its creation, utilization, management and protection of copyright also increase. Nowadays, the research of TV copyright in view of the assets evaluation has just arisen, TV copyrights assets appraisal practice also in its infancy, our country has yet to form a unified, scientific asset assessment system. Importantly, TV copyrights evaluation is the precondition of TV plays copyrights into the market. Therefore, it is necessary to do research specially on the assets evaluation of TV copyrights.Based on a bundle of rights theory, TV copyrights divided into the three bundles of rights, and one of bundles that often included in the trading rights is analyzed in detail. After in detail elaborated the television copyright value factors, this article discusses the market comparison method, cost method and income method on evaluating the applicability of the television copyrights. Considered to television copyrights value characteristics and current conditions, the three traditional assessment methods all exist obvious problems.Considering TV copyrights value characteristics, and combined with modern negotiation theory, this article puts forward a new method that is TV plays copyright game distribution evaluation method. This method is mainly for the assignor and assignee of TV copyrights concern different factors, through different approaches to estimate both sides of the reserve price, and then consider the differences of information, risk attitude differences, TV copyright smarket scarcity and TV brand effect and determine the distribution of factor, to estimate the assessed value of TV copyrights. At the end of the article with an application example through the new method to show that this method has certain practicability. |
