Multi-dimensional Analysis Of "Relative Debate Of All The People"of Phoenix’s Original Video

The domestic network original video started in2005,and now it is developing rapidly on the major video sites.In recent years,some media sites those are on behalf of Phoenix begin to launch the original video news programs,which can make people feel fresh.As the first original debate program of current affairs on domestic network, Phoenix original video "Relative debate of all the people" was launched in2011.It follows the productive standards of TV news,makes use of the new carrier of network communication,and builds a new field in Internet news communication. As a result of unique mode of operation,"Relative debate of all the people" has built diverse and overlap public discourse space, which is one of Phoenix’s main programs for establishing a brand image.Although as a half-hour long video program,"Relative debate of all the people" is different from previous user’s original personalized videos that flaunt "grass-roots" and "spoof".This video news program is produced by the television media sites,has a professional production team,rich recording experience and advanced operating equipments.No doubt,"Relative debate of all the people" has become a brand original program that is emulated by other sites.What are the characteristics of the production mechanism of "Relative debate of all the people"? Why does it can be launched and successful? What opportunities and challenges will the network original debate program meet? These issues are worthy of further investigation.This thesis selects55continuous programs from the launch date of "Relative debate of all the people" for the study sample.By means of comprehensive combing,the thesis will combine with relevant theoretical knowledge,and then will expand the multi-dimensional analysis of network original debate program of current affairs.This paper is divided into four parts:The first part is the main body,which will focus on the characteristics of information construction of "Relative debate of all the people",namely,building diverse and overlap discourse space in order to construct the public sphere. This part will in-depth study from two respects,program formats and skills of topics; The second part will investigate the reasons of the initial success of Relative debate of all the people".This part will focus on four factors,they are social environment,civic consciousness,Phoenix Satellite TV,and Phoenix site;The third part will expose the program’s present problems about the topic,guest,host,live audience,media audience,and interactive action;The fourth part will provide some recommendations for improvement of the program,accordiong to the content of the thesis’s third part.It is not a long growth time that network original videos in China,as a result,currently in the academic community of journalism and communication,a systematic study about it has few results.Especially,the research works of network original debate program are exile.Through the system study of "Relative debate of all the people",this thesis will open up a new field of thinking for the industry and academia.