Study Of The Useage Of The Company Micro-blogs To Spread The Brand Image

As the network technology develops,the usage of micro-blogs become more frequent,specially many sales promotions via blogs have been carried on by all kinds of companies.However,the expectation of getting sales stimulation through this method is unrealistic.lt is suggested that micro-blogs marketing should focus on propagating brand image and popularity rather than sales itself.This article is going to analysis the definition of micro-blogs that has been given by many enterprises.The aim of this article is to assist enterprises in understanding the characteristics of micro-blogs in order for them to grasp the crucial points when writing micro-blog.As a result,assisting enterprises capturing the breakthrough of popularizing brand images by using micro-blogs.Nonetheless,summarizing the theoretical and practical approaches of using micro-blog sales by many enterprises.The article is going to give a in-depth analyses of the methods of using micro-blogs to popularizing product images.Moreover,suggesting ways of enhancing product images,i.e.using information publications,participating in hot issues discussions,using celebrity effect,stimulating social activities,in order to build strong brand image.lt is believed that the result of enhancing brand image and popularity would be delivered by building up long-term positive customer relationship,developing brand according to this article.