Web2.0 Era Of Mobile Internet Community Aggregation Websites Operating Strategy

In this context, referring to the Web2.0content aggregation Website, of which the website architecture allows users to aggregate to form a virtually, mutually recognizing community. By sharing and communicating in community, the users themselves thus formthe main vitality of a Website. The prominent representatives ofdomestic sites are known as Douban, Zhihu, as well including the selected researching object in thispaper:GuokrThe new emerging entrepreneurial website, Web2.0content aggregation sites-Guokr, of which the most worthy discussing factor lies in to the precise and ingenious positioning of "technology" as its core content; the content producing brought by community aggregation; the domestic initiativeenterprise micro blogging matrix; and the operating strategy fitting in with actual needs of Mobile Internet. In this paper, taking Guokrfor example, the authorwill use qualitative research of case analysis, and mainlydecomposingits three aspects including content production, microblogging matrix and operation,digging out how it could successfully faces with the development of Mobile Internet. At the same time, The author also tried to summarize that,in the Mobile Internet era, what sitescould do to explore more potential through content and operation, and also refine several experiences throughGuokr’s success, which can be refered by other websites.