Application Of Data Mining In3G Customer Retention In The XX Telecom Company

Since early January2009, the Ministry of Industry and Information Technology issuedthree3G licenses to China Mobile, China Telecom and China Unicom, marking China’sformal entry into the3G era. Today,3G mobile communications standard implementation inChina nearly four years,3G business development has been quite mature, the mobilecommunications market become more competitive, mainly manifested in two aspects: First,the customer’s overall requirements for communications services to improve thecommunication and application of the requirements of a more diversified product andpersonalized; Second, competition in the mobile communications market has been from thebeginning of the increment of users snatch transformed into stocks of users competition. Theresulting carrier business model gradually from the initial "technology-driven" to"market-driven" and "customer-driven" transformation. Operators have a clear understandingof the "heavy development, light to maintain" the serious problem, how to prevent the loss ofcustomers, the implementation of customer retention and retention, improve customersatisfaction and loyalty as the focus of attention.Thanks to the internship of X, this article uses data mining methods to research CustomerRetention. Using the history of communication through customer behavioral characteristics(length of time in the net, the account, etc.) to predict the likelihood of the loss of customers,and then there will be the risk of loss of customer segments, respectively, as well as decidingwhat measures to maintain the priority of maintaining the cost of inputs to take refinement ofcustomer retention means, so as to realize the limited cost to obtain the maximum benefit. Inthis paper, some of the data XX telecommunications company, the main provider of datamining in customer refinement maintain the application method for the telecommunicationsindustry, customer retention and retention work to provide useful lessons...