The Analysis And Application Of Telecom Customer Retention System Based On Data Mining Technology

With the increasing maturity and large-scale industrialization of 3G technology, the competition among the telecom companies become more critical, and customers will become the precious business resource in telecom market. The telecom companies put forward by the "production" to "profit oriented" strategy as company transformation, at the same time, they put focus on how to improve the enterprise customer relationship management. The telecom operator how to take advantage of their strengths to standard retention customer retention and reduce churn, will directly affect its position in the telecom market.Based on the study of the current development of Chinese telecom market,customer churn status and the application of data mining technology in all areas of customer relationship management, I do some research and analysis on the application status of data mining technology use in a certain province's telecom CRM. Then based on this province has not yet build a unified system to achieve customer's specifications management, Churn prediction, assessment and customer retention management, this article propose the customer retention system construction by use of data warehouse and data mining technical. This article focus on C network, broadband, converged services framework's customer retention system analysis and design by the data source, data warehouse and data mining engine system. Meanwhile, the data mining model building as a key link in the system, combined with the actual needs and the key of business concerns, I use the software Spss Clementine's standard procedures of data mining (CRISP-DM), detailed analyze the design,building and assessment of the customer churn model. Finally, the article analyzes the improvement and function point of the system construction in the future.The analysis of customer retention system construction supply a systematic and standardized management, According to demonstrated in the analysis of the system interface, business people can use data mining capabilities, do convenient operation and intelligent analysis. At the same time, the system designs the list of monthly output, business people can make targeted and timely marketing for customer retention. Therefore, the system analysis and application has done a useful exploration of the customer-centric marketing for the telecom company。...