Placement Study Released Microblogging Platform

Product placement has been a hot subject to study in advertising media, while microblogging as a newborn topic in the Internet media has its own unique characteristics in terms of communicating fast, interactive information, instant communication, civilians, and original feature. So the Internet users are in favor of using microblogging, that is getting attention of more and more advertisers and advertising agencies to propagandize their information, therefore much more product placement appears in microblogging. Therefore, Product placement based on the microblogging platform has become a new phenomenon in research. This article, using inductive method, makes more clear and detailed classification of product placement in the microblogging, at the same time this article also focuses on research-based microblogging platform implants advertising theory of communication strategy and its application.