The Influence Of The Relevancy Between Product Placement And The Story Of TV Series On Communication Effects

In recent years, there is a rapid development in Product placementin China. Fundamentally speaking, media, advertisers, moviemakerre-allocation of resources in the new competitive environment in thedistribution of benefits. In China, People spend a lot of time to watchTV series and it is the highest memory type of program. The audience spendabout an hour on watching TV series daily, one-third of the total viewingis. That is, Product placement Product placement t for the Chinese TVseries is more valuable.In this paper, We have access to a large number of documents aboutProduct placement Communication effect and As a basis we put forwardrelevance as an important dimension and research it on Communicationeffect through classified research method. Further refine the TV seriesProduct placement t for two levels of brand communication effects andviewing communication effects and f clarify the relationship between thebrand effect and viewing effect through Interviews with advertisers,moviemakers and TV audience. On this basis, looking for ways to make theadvertising and TV Drama blend, to provide the necessary theory for thegrowth and maturation of the TV product placement reference.