Advertising Design And Implementation Of The Software System

With the development of internet, especially the search engine, internet users canget information more easily. Meanwhile, seen the huge business opportunities broughtby search engine, a lot of businesses are willing to pay high price on advertisements onsearch engine for valuable web site traffic. For the search engine companies,advertisement is a main channel of huge income. Based on the above situation,designing an advertisement system, which can satisfy the needs and usage of advertisers,becomes a urgent task of search engine companies.In this thesis, software of search engine advertising is designed, which is based onWEB, with B/S structure and MYSQL5database and wrote by JAVA language. Thissoftware covers the needs of advertisers for launching advertisements, managing bycatalogue and data analysis. As one of the software in advertising system, it is the firststep of complex process in searching advertisements, mainly used for providing aflexible advertisement-launching platform to advertisers.This thesis firstly points out the background, purpose and target of this topic, anddiscusses the issues below: analysis the comment demand of advertisers includingadvertisement management, data analysis and others, database setup, system analysisand system model designing and setup by UML, details like algorithm designing andcode. And it ends with page designing and summary.