The Research About Click Fraud Of The Commercial Search Engine

Content:Search engine is becoming more and more important in the internet service,and the commercial search engines which Baidu and Google as representatives occupied the main use share.The commercial search engine fast growth's income major part originates from more and more high network advertisement share,and the commercial search engine occupies the superiority in the network advertisement market mainly to benefit from its unique key words advertisement according to the click payment pattern,this kind of pattern has a bigger superiority compared to the past advertisement pattern.But this kind of advertisement pattern also has brought more and more serious click fraud question.And the click fraud question has created the heavy loss to the advertisement host and the commercial search engine.If the click fraud question cannot be solved,the search engine's profit pattern will possibly lose the trust finally,and hinders the development of the entire profession.This article takes commercial search engine's click fraud question as research subject,and makes the each kind of theory,the technology,the laws and the regulations utilized in the actual problem solution in the situation of analysis reality to conclude the last condition of scattered chaotic,shallow level as well as the one-sided concerning this topic and construct the research system of comprehensive,deep level and organized and play the actual reference as well as solution role to the question.This article primary coverage involves the following several aspects:1.Research goal and significance:This article is mainly to research the commercial search engine's click fraud question systematically and completely. The goal is to play the reference role on the solution of click fraud question.The result favors the health development of the information search industry and the network advertisement industry.2.Introduction and analysis of the commercial search engine:This article introduced and analyzed the various aspects situation about technical principle, market share,and profit pattern of the commercial search engine.And discovered that the key words advertisement is the commercial search engine's main profit origin and the advertising revenue is supporting the entire search profession development.3.Introduction of click fraud question:This article introduced the situations about the concept,pattern and influence of click fraud question.And discovered that the click fraud question has created the heavy loss to the advertisement host and the commercial search engine,and the question is more and more serious,even will hinders the development of the entire profession at last.4.Reasons analysis about the forms of click fraud question:This article analyzed the reasons about the forms of click fraud question.It mainly includes several reasons of CPC pattern,key words advertisement tendering,the advertisement alliance,and advertisement proxy in domestic.5.Solution of click fraud question:This article according to the reasons which the click fraud forms to discuss the solution countermeasure of click fraud question form several aspects of technology solution,the profession autonomy,the act of government and the restructure of profit pattern...