Power Marketing Management Information System Design And Implementation

Guangdong power grid is China’s largest provincial power grid, under thejurisdiction of vast territory, huge number of customers, how to promote theimplementation of the "the customer as the center "management approach, improvecustomer satisfaction, establish scientific management system of customer service, builda brand characteristics customer service, is the development strategy of GuangdongGrid Co.With the deepening of enterprise information Guangdong Grid Co, computerinformation system has already completed a series of services in various fields, asmarketing, customer service, business management, financial management, etc. Thesystem of the preliminary information related fields, but also caused the "informationisland" situation for the enterprise information, the lack of contact between systems,information is not shared, has become a significant bottleneck for the furtherdevelopment of enterprise informatization. Based on this consideration, the demand ofkey enterprises of electric power marketing management information system has beengradually to "open, standard, integration," Application of integrated, cross platform,WEB technology into more attention. The mature Java EE technology and datawarehouse, and meet these characteristics, becomes the first choice for the constructionof electric power enterprise applications.Combined with the system application area widely, with a large number ofcustomers, business data processing, as well as the long-term investment income, basedon the J2EE standard three layer (multilayer) architecture, will Through the presentationlogic, business logic and data logic separation, make the system operate in parallel,network computing capacity is greatly improved, the overall the performance of thesystem is optimized, and the layered software of advanced design ideas, the frameworkbased development, effectively reduces the difficulty of development and cost, andreduces the degree of coupling between the components, but also greatly enhanced themaintainability, scalability, can meet the requirements of large-scale managementsystem. A data warehouse is a subject oriented in the enterprise management anddecision of, integrated, and time related, can not modify the data collection. In themarketing data warehouse, through the concentrated, processing, aggregation and aggregation in the marketing business data of all the marketing professional dispersed,uniform formation data classification and index system.