Research On News Understanding Deviation

In this paper,"misreading"actually refers to the understanding deviation or wrong understanding. It is related to people’s spiritual and cultural life,it is a kind of objective existence,is an accompanying phenomenon of reading behavior.News understanding deviation refers to the deviation of the human (Herein"person"includes individuals and audiences as disseminators) understanding on the the connotations or disseminator intent of the news content. The causes and mechanism of news understanding deviation is diverse,and understanding deviation may be caused by a single factor, but more often generated by multiple factors. The study of news understanding deviation has a strong theoretical and practical significance, on the one hand, it involves many disciplines and theoretical involved characteristics, causes, manifestations,reality influence and countermeasures of news understanding deviation; on the other hand,the study of news understanding deviation can effectively react on the various government departments and the practice of journalism and communication. It plays a positive role in improving the image of the government, improving the management level,and promoting the means and effects of Journalism and Communication.The study of understanding deviation in literature,sociology, philosophy and other fields is more at home and abroad,but the related writings of specialized study of news understanding deviation are few, the related study is more common in scattered single paper of the University,news research institutions,and journalists.Moreover,these studies mostly concentrated on one side,a certain focus or a certain performance,and the use of theoretical knowledge and empirical case is relatively thin, which lacks a system,complete analysis and discussion.This article seeks to make comprehensive use of theory of the Journalism,communication studies,communication Psychology,information science and other related disciplines,and a large number of news case to analysis and discuss the causes, characteristics, performance,impact and countermeasures of news understanding deviation.At the same time,the government often appears to news publishers identity or news origin identity factors,is also included in the study as a important causes of news understanding deviation,which is often been ignored by researchers in the past.In addition to the introduction,this paper is divided into five chapters:the first chapter is the concept,nature and classification of news understanding deviation;the second chapter is the understanding deviation caused by news publisher;the third chapter is the understanding deviation of news disseminators;the fourth chapter is the understanding deviation caused by a grant (audience);the last chapter is the significance of news understanding deviation study and the countermeasures against news understanding deviation.