Research On Content Product Development Of Hunan TV

Hunan TV satellite broadcast since1997, by virtue of its unique entertainment,with "Happy China" market positioning and fashion brand image, quickly opened up amarket audience.Thereafter, Hunan TV will focus on building the domestic "mostenergetic telly brand of entertainment", and put forward the slogan of "HappyChina".Clear market orientation and unique brand image, so that Hunan satellite TVmarket quickly occupied.Hunan satellite TV entertainment mode exploration success,make more and more television also began to go "entertainment sets up" route, manycompetitors emerge forced the Hunan satellite TV to reconsider the TV contentproduct development of this important problem.Hunan satellite TV has a distinctive brand image, broad international cooperationplatform and a unique style of the TV program.Hunan TV since the launch has createda lot of precedents: first broadcast only play mode, a bold attempt to create aself-made drama, TV times, put forward after Prime television program "for sowingseason", the content of product development advantages and achievements, Hunansatellite TV content product development has provided the conditions.However,Hunan satellite TV as part of a nationwide comprehensive channel, the content of theproduct type single; entertainment’s localization, also remain in the simple imitation,cloning stage, ignored the region and cultural difference, lack of originality, oftenappear real income is far lower than the expected objective phenomena.Hunan satellite TV in the content of the product development, should highlightthe program content of the original, focus on building the self-made drama, attachedto the large TV activities of the diversified development, and regional cultureresources development included in the program development; pursuit of the maximalshow heterogeneity, with the competitive products apart, to show individual characterand innovation as a new the program form development focus; up market expectations,timely integration series broadcast strategy, from cultured audience loyalty and lookforward to start viewing, with holiday theme and the audience time changes, in orderto improve the resource utilization rate of the program.