Diversification Of Listed Companies Research Media

With the rapid development of globalization and informatization, Culture isincreasingly becoming the core of the comprehensive national strength and internationalcompetitiveness.Without the great development of cultural industry,there is no cultureprosper.Cultural industry is the important carrier of cultural development and prosperityof socialism with China characteristics.as an important part of cultural industry, Mediaindustry is great power of the engine to promote cultural development and prosperityand the construction of great cultural nation. The development trend of economicglobalization and information technology bring important opportunities in thedevelopment of cultural industry in our country,and also bring great challenges, at thesame time.Taking B-ray media dissemination of diversification as the fundamental startingpoint, the article elaborates mainly the background and significance of the selectedtopic,and domestic and foreign research review, and theoretical basis and disseminationof development and diversification, etc, by using mainly the theory of strategicmanagement, expansion, media dual theory. The following conclusions are: firstly, itsdiversification is duo to the favorable policy opportunities, strong profit and growthability, and the profit pattern and scientific management idea and the innovation.secondly, in the process of diversification, B-ray media expand business to improveresource utilization with main related diversification, and complementary unrelateddiversification, promote the resource comprehensive integration by means of capitaloperation, and realize the coordinated development of diversified business by integratedmanagement, etc. But it could also face the risks of management and operation andfinance, due to the company scale expands increasingly, the allocation of resourcesdispersed. Thirdly, The dissemination of diversification of B-ray media provides manyexperience for reference to other media listed companies such as effective capitalmarket operation and the high quality media resource investment, and perfecting thegovernance structure, and enhance innovation capability, and core competitiveness andso on. At the same time, Countermeasures and Suggestions also are proposed for mediacompanies to consolidate existing business, improve market share. Develops the newfield of market, innovate profit model. Create media brand and enhance corecompetitiveness. Improve the incentive mechanism, enhance the vitality of organization.Implement talent strategy, enhance the capacity of continuous innovation, etc. In the process of research, the author makes the exploration of innovation, in theresearch Angle, research methods, and theoretical framework. However, with the furtherdevelopment of globalization, informationization, and virtualization, Media listedcompanies face a situation of great changes of economic development and social mediaenvironment. Such as "online community","three nets fusion","creative industries","entire media" and other emerging new concept and the problems, which is worthy tothink deeply.As the largest integrated media company in western region of our country, B-raymedia is on the first top with its top comprehensive index of benefit in the listedcompanies of our country, which has the important influence to the the whole culturalmedia industry of our country. So, the study of dissemination of diversification of B-raymedia, has important theoretical significance and practical significance, which is Toexplore the media diversification of listed companies, promote the reform of culturalsystem and the development and prosperity of media industry, meet the interest need ofthe public, promote the soft power of our country’s culture.