Research On The Children's Channel Business Phenomenon

Children and television has become the focus of many scholars. We can easily find the phenomenon of entertainment vulgarizated and the news entertained.A series of news events seemed to be telling us, this is an entertainment and commercial times. Almost all scholars for the impact of TV to children with an absolutely critical attitude, especially in the television program by economic interests gradually dominate the commercial environment.This article analyzed the CCTV children’s channel content, and points out the problems such as the process of programming and excessive commercialization in the children’s channel, and discusses the rationality of moderate commercialized in the children’s channel. Children’s channels if can be in the right direction is really worried in the market economy environment. As a special programme for children’s channel,it undertakes the double pressure of the moral and survival. On the one hand, in the face of survival, if abandoned completely commercial factors, who bear the production costs. On the other hand, in the face of adverse impact on children’s, the children’s channel how to balance them?Things are worthy because you exist.Since market is rooted in our life, so it is inevitably has its advantage.For children’s channel, a moderate amount of commercialization isn’t impossible, in the condition of guarantee the production costs, children’s channel should be minimized adverse impacts on the children’s commercialization, to better development children’s television by use of commercial resources, drawing on the successful experience of British CBBC, gives suggestions for children’s television development during the new period of our country.