Communicaton Characteristics Research Of Hupu Sports Website

Internet has been the most influential media of the world.Compared to the traditionalmedia, Internet has obvious advantage on the timeliness and interactivity, these twocharacteristics are very fit to the sports games. Thus as we have entered to the new century,more and the more sports websites appeared and engaged in a fierce competition.Hupu Sports Website is the largest sports vertical gateway sites which is with broadrepresentation.The paper selected ESPN networks as a case for analysis and used case analysis,comparative analysis and statistical method.The Communication subject, content andrelationships are analyzed in detail in order to identify the characteristics of Hupu SportsWebsite.Hupu Sports Website puts the user as a communication subject, focuses on interaction withordinary users and mobilizes the enthusiasm of users to produce content; through the stars andauthenticated users to establish their own influence and authority and to attract more audience;Hupu Sports Website puts the moderator managers and administrators and other mass media asthe gatekeeper to manage the users content production strictly.The communication contents isvery broad and almost covers all sports, and because of the active participation of the user, theoriginal scale and quality is high. As to the communication relations Hupu Sports Website relieson the forum to achieve the many to many spread. uses the characteristics of onlinecommunities to establish contact between the users and maintain user stickiness. But HupuSports Website also has some problems and risks in the communication process, such as thenumber of users surges cause the core user exodus, lack of specialization, etc. This paper alsopresents this forum strictly to prevent worse and worse, accelerates the improvement of self-Copyright,establishes a more professional editorial team and other opinions. I hope to provideHupu Sports Website some suggestions for future development of vertical portals class throughthe case analysis and research for our sport online media, especially to sports vertical gatewaysites.