Marketing Of Thai Drama Into China

In2004, Thai drama was broadcasted in China, but that time Thai drama was newfor the Chinese drama market, so the rating of Thai drama is not really good. Until theyear2008, China Central television broadcasted "Battle of Angels". This series receivedoverwhelming response and attracted attention from the Chinese audience. Since thenThai drama in China television market is gradually increase. During the past of years,Thai drama got a lot of attention from the Chinese audience even if the China Centraltelevision, Local television, and internet also broadcast Thai drama to an audience.The purpose of this research is to study and evaluate the Chinese audience watchingThai drama behavior and the general situation of Thai drama broadcast in China.Through the questionnaire, Excel and SPSS program, bring the result to analysis withthe theories.From the research showed that Thai drama in Chinese drama market has a greatprospect and trend to increase in the future. The audience who like to watch Thai dramawas female age between21to25years old, and they want to watch more Thai drama.Even though Thai drama has a good response from the Chinese audience but Thaiproducer should always improve the quality of the Thai drama. Especially Thaigovernment should encourage this industry because in the future Thai drama has anopportunity to grow up in the China market.