Micro-blog Event Marketing Topic Choices Affect Communication Event

The rise of Twitter abroad led to the emergence of domestic. Its advent is verypopular with chase and attention. Gradually, big enterprises are pursuing thecommunication effect brought by the influence. There for whether in practice or onthe transmission efficiency, for enterprise, it has reference value for micro-blog eventmarketing.This article take the micro-blog event marketing and the choosing topic as theresearch subject, using the method of literature, collecting and sorting the2010to2014in five years on twitter and micro-blog topic selection and micro-blog eventmarketing literature. It novelty set the enterprise of micro-blog event marketing as theresearch subject, topic to choose to study environment, propagation characteristics ofthe subject as the basis of the communication effect, change the traditional and bluntpast research micro-blog itself of the thinking mode, trying to base on the researchtopic selection mining communication effect, micro-blog event marketing how toproperly choose solution problem.This paper firstly analyzes the foundation of topic choice in micro-blog,accompanied by the formation of micro-blog media community and enterprisemicro-blog event marketing communication effect which needs to achieve its businessgoal, the basis of the necessity of choosing the topic; Secondly，It analyzes how topiccan play such an important role in research on the topic of audience communicationwhich can meet the current demand by the features and advantages, subject range,form some interesting comparison research; Thirdly, this paper focuses on the topic onmicro-blog event marketing communication effect, enterprises under the condition ofthe correct understanding of subject function correct selection of subject way toachieve good communication effect, achieve the result of get twice the result with halfthe effort. Fourthly, through the analysis of the whole in this paper, in the epiloguepart micro-blog event marketing in practice of the enterprise put forward some relatedresearch theory and the enterprise micro-blogging marketing research are analyzed,and the deficiency of the made a prospect for the future development.