Brand Image Study Of Vista

The magazine ’s achievements of Vista has been the concern of many people in theindustry, the characteristics of the magazine is also very worthy of analysis and research,from the "High-end Digest" to "Do the best looking news magazine " which is Vista themagazine has experienced rapid development, advertising circulation to maintain a100%growth rate, according to the theory of secondary sales of magazines, high-speed growth ofadvertising behind it must be ultra-high sales growth, sales growth must be the reader theaffirmation of this magazine article by Vista a comprehensive analysis and research journal,trying to figure out which to win the deeper causes of such reputation and sales.In this paper, Vista magazine as the research object, through its comprehensive analysisand research, to explore the magazine ’s road to success, thinking it to the whole revelationof traditional media, especially periodicals and magazines media significance.This paper isdivided into five chapters start on the first chapter of Vista magazine did a three-dimensionalscanning, including its origin and development stage; Chapter II introduced the concept ofthe magazine ’s brand of Vista in summarizes some of the characteristics of the formation ofthe brand; Chapter III focuses on the magazine ’s marketing strategy, which introduces somedata as support for the view which also found some problems through data; first chapters isthe magazine ’s editor thought, thought by editing the content in-depth analysis, theseanalyzes will help us further understand the successful reason of the Vista; fifth chapterpoints out the shortcomings of the Vista, and we can get out of the experience and inspiration.