Design And Implementation Of The Marketing Management System Of Minsheng Bank Shijiazhuang Branch

As China’s financial markets into an open and increasingly fierce competition in thedomestic banking customers, especially high-quality customer has become a scarceresource, have customers who in the world, traditional business products or accountingfor businessmode should not be business development. How to take advantage of themodern electronic means to manage customers, solve the problem of low managementefficiency of traditional management, the management is not comprehensive, datainformation is not timely statistics, improve enterprise efficiency. How to effectively usethe existing household information data, unified integration through informationtechnology, analysis and found that the customer value and customer demand,customers develop products and markets, customer-centric business modeltransformation imminent.Shijiazhuang Branch of Minsheng Bank Marketing Management solve the aboveproblem, the research object, object-oriented software engineering methods, on the basisof every aspect of the in-depth analysis of marketing management, the system wasdesigned and implemented. Mainly as follows:1. Details of the basic principles and concepts of object-oriented Unified ModelingLanguage (UML) and Unified Process, to lay a theoretical foundation for the use ofobject-oriented methods and the modeling language analysis system.2. System business, management capabilities, system security, reliability andscalability requirements analysis, object-oriented analysis and design methods and staticmodeling with the Unified Modeling Language (UML) for each subsystem, the businessof marketing management dynamic modeling.3. Analyze, organize, and established a database of the system after processing. B/Sstructure mode and the data flow of the detailed architecture of the system and processplanning system shared resources, improve system the reusability and corporateinformation superhighway.The trial run of the system and test results show that the establishment of the bank’smanagement index system, making the the indicators set more aging set of indicators tobetter reflect the status of marketing. The system is reliable, easy to operate, convenient information processing, to achieve the target to meet the actual demand.