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Posted on:2014-08-07Degree:MasterType:Thesis
Country:ChinaCandidate:R LanFull Text:PDF
GTID:2268330401958365Subject:Journalism
Abstract/Summary:PDF Full Text Request
With the rapid development of the network, news environment has undergone enormous changes, the diversity of the Internet, open to more and more audience access to infonnation increasingly diverse and free, prompting the network media prosperous. It brings both great opportunities and fierce competition to network media. So how to attrack and influence more audience is the big problem that all news website to be solved.Different from usual newspaper websites, Chinese Communist Party official newspaper website has its own location and function. Due to the media environment and audience of regional, the newspaper websites in minority nationalities area is more particularity. Face to the mass of infonnation, how to play its role and expand the influence of national party newspaper website in the existing laws and regulations has become an urgent need for research.After several years of development, Five autonomous regions’party newspaper website already has a fixed audience respectively. They also have their social influence in the process of social development in ethnic minority areas. But it can not be ignored that five autonomous regions’party newspaper website still have many problems in website building, website design, audience targeting, and other new application, and these problems directly affect the influence of the newspaper websites. This article selects party newspaper website of the five autonomous regions in China as the research object, starting from the course of development of the five sites, analyzing their target audience and newspaper content. On this basis, connecting analysis and analytic hierarchy process, establishing the analytical model of the influence of the party newspaper website in China’s five autonomous regions, which means, by model data collection and calculation, obtained a specific numerical value showing the "extreme" phenomenon and Guangxi News network influence value is much higher than the other four sites. What’s more, after research and content analysis of the party newspaper website news and special reports from Home Site news, the analysis showed that Guangxi News Site News Content is better than the other four websites. Base on the above analysis, we propose that party newspaper website network should enhance website infrastructure, optimalize news content and build new media to obtain power of influence.
Keywords/Search Tags:Chinese autonomous region, Chinese Communist partynewspaper website, Network influence
PDF Full Text Request
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