Research On China Business Observe(2006-2012)

As the flagship of the television financial programs in China，China BusinessObserve focuses on the theme selection, text organization and visual symbols toconvey three aspects to interpret the important issues in the economic life of ourcountry. Judging from the program topics，it covers many industries in three majorindustries, and sets up a special program what covering all aspects of the economiclife of the ordinary people, or a direct reflection of the people a happy life, or letpeople see hope to harvest happiness in the analysis and problem solving, leading theaudience explore the root causes of a panic attack and help the audience understandand understanding is conducive to people economic life of new things, timely andaccurate understanding of the new policy of the state of people’s livelihood, whilefocusing on timeliness, continuity, leading and constructive. It successfully built thediscourse context of happy and harmonious. From the program text, this programfocuses on the level and clarity, and increase the program’s affinity authority andcredibility of sources. Meanwhile, universality and typical sources combined to makethe content more convincing. Then text organization of the program through thedetails as a support, the subject of a number of small paragraphs progressive layers,reflecting the theme of the entire program. It uses direct speech, repeatedly argued thepoint of view of the program or theme. The same sources appear multiple times indifferent parts, or describe the basic situation, or reveal the underlying causes, orpropose solutions, to play the role of the enhanced program persuasive guide the onperspective transformation program to promote the development of the program.From the visual symbols to convey the program’s use of color with bright style anddull two styles, and good at alternating cold and warm colors convey programimplication, realistic color and write love color rendering scene, to show theemotional character. The pictures are constituted by a fixed lens with each other andmove the lens combination, played an important role on the program theme of theshow. And the program is good through to cleverly set of close-up and echoed the lensto highlight the program theme. The successful experiences of China BusinessObserve in the theme selection, text organization and visual symbols to convey, areworth for other financial TV programs to reference.