Research On Innovation And Standardization Of Netnews Commentary By The "People’s Daily"

With the spread of Internet in our daily life, Internet has been one of the mostimportant source of information. It’s not difficult to find that information from the hardnews when people browse the news portals, which shows that the homogenization ofnetnews has become more serious. So, the competition between news portals growsincreasingly fierce. It will be much difficult to find a firm foothold if just providing newswith simple information. The strong competition has changed from “selling news” to“selling viewpoints”. In this environment, netnews was born and meets the individual needsof people in effective overall way, which make people change from the “onlooker” to“participator” and promote the realization of public supervision and civil society.News comments is always paid great attention by the media and honored as the “flag”and “soul” in the traditional news fields. As the new up-andcoming part in the newscomments, the netnews comments has equally important position. As the success case ofcombination of newspaper and internet, the netnews comments by People’s Daily make agreat contribution to to the public opinion guide, public supervision and promoting socialdemocracy. And it has a wide range of authority and influence in academic and industryworld and it deserves further study.Taking People’s Daily for example, through the study and analysis of the types andcharacteristics of netnews comments, this paper contrasts and analyze the netnewscomments and tradition news comments to explore the innovation points of traditionalnews comments created by netnews comments. Of course, there’re still many problems fornetnews comments. On the base of seeing and analyzing the problems, I hope that thenetnews tends to be standardized and play a more important function; the traditional newscomments can achieve real innovation and development and breakthrough the challengecaused by the digital wave.