TV Channel Packaging Design

Today, packaging and marketing the brand has been the focus of competition in ChineseTV channels. TV media not only the content of excess, but also continue to be theimpact of the Internet, in this case, because it can display the channel image, highlightthe characteristics, TV channel packaging has become an important means of TV media,which can obtain the advantage in the competition with other media, to attract theaudience, to get attention.This paper defined the concept of TV channel packaging, analyzes the role of channelpackage of television channel development, based on these two problems, study the TVchannel packaging of JSTV channel in2012, analytical its design ideas, design content,and its effect. Hope the results of this study, can provide some ideas and reference forChinese TV channel packaging design.