Study Visual Experience Web Interface Design

In recent years, with the development of Internet technology, network applications have penetrated into people’s daily life. The site is one of the most important application of the Internet, but our domestic sites compared with foreign countries there are still a lot of problems, such as webpage interface design of a lack of new ideas, focus on computer technology and ignore the aesthetic feeling of art, open the web site users do not know how to operate, can’t find the function button, do not know the current position, even the color design of webpage interface design in the lack of norms. But only a few studies on webpage interface design, it is necessary to carry out a new survey on webpage design, form a set of practical design principles and norms, which helps to improve the overall level of webpage interface design, but also help to promote the friendly interface of rational user experience design, more help to prompt the user interface designer webpage visual experience as one of the important goals of design.In this paper, through the investigation of the author’s work and the cases of a large number of domestic and foreign outstanding website, combined with the user visual principle, analyzing the influence factors of the user experience, more emphasis on webpage interface elements used in webpage interface design, visual rules. Communicate information to build two major factors and visual structure based on, through a comparative analysis of different functional webpage interface design case, exploration is more beautiful and webpage interface design effective rules of visual communication.Compared with the previous theory, this paper emphasizes that finishing the layout structure in accordance with the user interface in webpage visual characteristics. Mainly uses in the process of proving the case analysis method, a complete analysis of the design of visual elements in the interface, in order to summarize the rules of information transmission, as the designers how to can not only ensure the aesthetic effect and can ensure the information more effectively convey to provide reference points, webpage interface is not only layout design, interactive behavior to focus on the user.This paper is divided into four chapters, can be summarized into three parts: the first chapter elaborates the research background, purpose and significance, focuses on the research status at home and abroad were analyzed, the arguments put forward in this article:the problems of current domestic webpage interface design, user good visual experience is a magic weapon to win our webpage interface designers gain. The second chapter, this webpage interface visual theory, to cognitive psychology, ergonomics, color based on the detailed analysis of the factors influencing the user visual experience, prompting designers in the interface designer in the interface design based on user visual characteristic using graphic design principles (Gestalt principle) design. The third chapter and the fourth chapter is studied in this thesis, the third chapter combined with the actual cases from the webpage interface elements:text and content, background and shading, picture, advertisement, color and other elements, using the key summary follows the principle of vision and graphics design rules of these elements in webpage design of user interface. A more practical tell designers how to grasp the user visual characteristic design, allowing designers to establish good design. The last chapter case analysis, summed up the experience of outstanding design case. And from their design cases and contrast analysis, once again stressed the importance of visual experience.