A Study Of The Strategy Of Media Company

The media industry is a special industry, generally refers to the collection of theinformation dissemination and specific knowledge. The media industry in general isthe function of production, transmission, processing all kinds of information. Typesand dissemination of information are more, including text, language, images,symbols and graphics etc.. Marketing is based on the theory of the formation ofcustomer needs, enterprises engaged in production, customer service and otheractivities in this process. Usually the marketing as a business activities. But themarket competition, the enterprise should not only engaged in related businessactivities, but also by means of marketing to meet changing consumer demand,personalized. Consumer demand for both the existing demand, also has the potentialdemand. Enterprises to develop marketing strategies is the purpose to meet the needsof the consumers by means of marketing, stimulate consumer demand for the new.The marketing strategy of media industry is wide concern. The media industry isto sell yourself, or sell the client’s business, including products and services? Or isthe two have both at the same time? This is one of the problems to be studied.Secondly, media marketing, direct marketing with merchants and manufacturershave what distinction, which must also be clear problem. This paper focuses on theseissues, combined with the specific circumstances of the case unit is deeply discussed.The basic conclusion is: the formation of early in the media company, for reliablebusiness products and services for advertising services, on the future development ofthe company, is critical. This is similar to the "find a sugar daddy"; in the stage ofmedia company development, the development of those potential customers, cansave the cost, expand the space of profits; while the media company’s heyday, withclients and media company reputation is sowing the world as an important sign.Aviation media is accompanied by plane this means of transport and thegeneration and development of aviation. Media is defined as a channel of media.Channel media is a kind of communication through a channel of media, the mediagenerally do not pay attention to content, but rather a distribution channel positionand the audience. This paper chooses the Shenyang Tianhe Media Co. Ltd. as a casestudy, starting from the problems existing in the marketing company, discusses thecompany from product brand strategy, channel strategy, service strategy, customermanagement of resources across the media propaganda, tangible demonstrationstrategy, cooperation strategy to make the marketing strategy of the enterprise.